By Sam Salhab, founder · Updated October 2026

Most "bad" coffee isn't bad coffee. It's good coffee brewed a little too hot, ground a little too fine, or sitting in the pot a little too long. This guide fixes that in about five minutes, whatever beans you have today. If they're ours, there's a section for each roast further down.


Espresso vs lungo. Same dose, more water. A lungo runs to about 1:3 (18 g in, 50–60 g out) in 40–50 seconds. You get a bigger, lighter cup with less body and more of the roast's sweetness up front. If a straight double tastes too intense, try a lungo before you reach for milk.
Cold brew tastes rounder and less sharp than hot coffee, which is why many of our customers start there.
Sometimes it's easier to watch than read. Check out our brewing videos:
Watch Sam show you how to pull a perfect low Espresso on TikTok
Watch on TikTok →| Roast | Cup | Best at | Starting point |
|---|---|---|---|
| Hope (light) | bright, smooth, naturally sweet | pour-over, drip | 1:16, medium-fine, 200°F |
| Unity (medium) | balanced, versatile, hard to get wrong | drip, pour-over, French press, cold brew | 1:16, medium, 195–205°F |
| Bold Respect (dark) | rich, chocolatey, our espresso roast | espresso, lungo, French press, cold brew | 18 g in, 36–40 g out, 25–30 s; French press 1:14, medium-coarse |
| Pangea Decaf (medium) | dark chocolate and caramel; Naturally decaffeinated — sugarcane process | drip, pour-over, evening cold brew | 1:16, medium, 200°F |
| Half Caff (medium) | Unity's balance at about half the caffeine | drip, pour-over, afternoons | 1:16, medium, 200°F |
Origins rotate with the seasons. The roast profile is the promise: Hope stays light, Unity medium, Bold Respect dark.
Got the Discovery Pack? Brew all three the same way first (drip or pour-over at 1:16). Then change one thing at a time. Most people find their roast within a week.

Our coffee is already low-acid, mold-free and sensitive-stomach friendly. If you still want the softest possible cup:
| It tastes… | Do this |
|---|---|
| Sour, thin, salty | grind finer, water a little hotter, brew a little longer |
| Bitter, harsh, dry | grind coarser, water a little cooler, brew shorter |
| Weak, watery | more coffee, not more time |
| Muddy, silty | coarser grind; paper filter instead of metal |
| Great on day 1, flat by day 10 | store it right (below) and buy smaller bags more often |
Do: keep the bag sealed (the one-way valve lets CO₂ out and keeps air out), store it in a cool, dark cupboard, and use it within 2–3 weeks of opening.
Don't: refrigerate or freeze an open bag (condensation), store it next to spices, or leave it open on the counter.
If you grind ahead, use it within a week in an airtight jar.
The Discovery Pack is all three roasts, 30 oz total, for $49.99. It ships free (free shipping on orders $35+). Brew each one with the chart above and you'll know your roast by the second week.
Once you know your roast, a subscription keeps it coming before you run out, roasted fresh weekly, and subscriptions and memberships ship free. Skip, change the frequency, pause or cancel any time from your account.
Text us, email info@pangeacoffee.us, or message us on Instagram. If a bag isn't right, tell us and we'll make it right: our money-back return guarantee, no questions asked.
— Sam & the Pangea Coffee family
Thanks for subscribing!
This email has been registered!